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This promotion is from Country Craft Cupboard.
Started in 1997, this is an annual event on the last Saturday in January in Berlin, Ohio. This year they expect 500 women to attend "the world's largest annual pajama party." The event is part pajama party, part after Christmas sale. The store opens at 6 am, but women start arriving as early as 4:30 am. And it is a pajama party. No pajamas?--you can not come in.
The event has become so popular that Karen Lamb, the owner of Country Craft Cupboard, suggested to other local businesses that they join the fun. There are even hotel packages available.
The pajama party is over by 9:30 am. The store closes and reopens for regular business at 10 am.
How to use this idea in your business...
Remember that a people choose a hobby (and stay with it) because it is FUN. Anything that is fun is good for business. Instead of a pajama party, maybe a fancy hat party. Just have fun.
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Alexander Avenue, Ames, Iowa 50010.
For wholesale information please call 1-800-247-3952. All prices shown are suggested retail.
Ordering. All the items shown here are available to retail stores from Yarn Tree. We encourage you to contact your local needlework store. However, if there is not a needlework store in your area, or if you have any questions or comments, you may contact us directly at 800-247-3952. Stores may open a wholesale account by calling 800-247-3952. Stores outside the USA may contact us by e-mail or fax.