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Art Walk

Return to Marketing and Promotion page

This is a very successful promotion for the downtown businesses in our home town, Ames, Iowa. It started a few years ago with a few downtown businesses getting together and having an 'open house'. Each retail store that participated allowed a local artist, craftsman, or musician to set up a table in their store. The artists are allowed to sell their work. Most stores serve some type of food or beverage.

How to use this idea in your business...

This promotion is not a needlework promotion. It is a general promotion to get customers to visit stores. The people who are most interested in this type of event tend to be women with an artistic and creative personality--sounds like your target market.

Participating in general promotions like this is valuable because if is a way to get people into your store that would not otherwise come in. Even if you do not convert them into customers, they may have a friend or relative that they will tell about your store.

The promotion can start small. Three or four business could easily get it started. The stores that sell products of an creative nature would be the most anxious to work with you to get the event started. Talk stores that sell crafts, hobby, music, art supplies, sewing, etc.  Advertising the event could be as simple as a signs on the doors of the participating businesses.

You could also start it by yourself by pairing it with an existing event. For example, maybe the businesses in your area have a Christmas open house or other seasonal event. If they do, all you need to do is invite an artist or musician to your store that day.

 

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Yarn Tree117 Alexander Avenue, Ames, Iowa 50010.
Phone: 800-247-3952 or 515-232-3121. Fax 800-291-0789 or 515-232-0789
email info@yarntree.com  Please use the secure form to send credit card information.

For wholesale information please call 1-800-247-3952. All prices shown are suggested retail.

order.gif (553 bytes)  Ordering. All the items shown here are available to retail stores from Yarn Tree. We encourage you to contact your local needlework store. However, if there is not a needlework store in your area, or if you have any questions or comments, you may contact us directly at 800-247-3952. Stores may open a wholesale account by calling 800-247-3952. Stores outside the USA may contact us by e-mail or fax. Please use the secure form to send credit card information. Contact us.